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In today's generative AI-driven world, how brands perform in machine-generated search results is increasingly crucial. Israeli startup Brandlight recently announced a $5.7 million funding round to help businesses effectively influence how AI models perceive and represent their brands. Founded by CEO Imri Marcus, CTO Dvir Dvash, and COO Uri Gafni, the company attracted Cardumen Capital upon launch.

Sales of AR/VR glasses on AliExpress skyrocketed by 600% during March's big promotion. A strategic brand globalization plan is credited with helping Chinese brands achieve this significant breakthrough in the international market.

Lenovo recently held its FY25/26 China regional kickoff meeting in Beijing. At the meeting, Lenovo Group Executive Vice President and President of China, Liu Jun, officially launched Lenovo's three new AI service brands: Lenovo Qitian, Lenovo Baiying, and Xiangbangbang. Liu Jun emphasized that the launch of these three brands marks Lenovo's full entry into the AI service field, covering three major markets: government and enterprise, small and medium-sized enterprises, and consumer clients. Image Note: Image generated by AI, image authorized by service provider Midjourney. This release focuses on Lenovo Qitian solutions and services.

Recently, New York-based company Runway announced the launch of a new talent network aimed at helping brands, agencies, and film production companies hire AI film creators. With advancements in video generation by Google and OpenAI, Runway hopes to expand the application of its AI video tools through this platform. The new Runway talent network provides a platform for creators, artists, and companies focused on AI video tools from around the world to showcase their work.

At the recent 'Accelerate' conference, Amazon introduced an artificial intelligence tool called 'Video Generator', which has sparked widespread attention in the industry. This tool can transform static product images into dynamic video content, opening up new possibilities for advertising marketing. Jay Richman, Vice President of Amazon Advertising, stated that the Video Generator is currently being tested among select advertisers in the U.S., particularly in 'Sponsored Brands' advertising campaigns. He emphasized that this is a significant innovation that harnesses generative AI to ignite creativity and bring value to advertisers and consumers.

In 2023, the influence of fast fashion giant Shein has spread globally. Thousands of flights rapidly deliver its ultra-low-priced clothing from suppliers to tens of millions of customers, with '#sheinhaul' videos going viral on social media, attracting billions of views. However, behind this apparent prosperity lies a significant issue regarding environmental sustainability. Shein utilizes proprietary machine learning applications to monitor customer preferences in real-time and predict demand, satisfying these needs through an ultra-fast supply chain.

UK retail giant Marks & Spencer (M&S) is leveraging artificial intelligence technology to provide customers with personalized clothing recommendations based on body shape and style preferences, aiming to enhance online sales. Customers fill out a questionnaire, and the system offers outfit suggestions from a wide range of options, while AI technology adjusts the communication style to match different preferences. M&S Online Business Director Stephen Langford stated that this initiative aims to accelerate the shopping process, allowing each customer to find products that meet their needs faster.

Kolors Virtual Try-On is an innovative application that allows users to try on various clothing from home, enjoying a personalized fashion experience. By uploading a photo, the app generates a virtual fitting room, enabling users to effortlessly try on different styles without leaving home, covering all occasions from casual to formal, everyday to evening wear. The intuitive interface makes shopping more fun, and the instant effect display helps users achieve accurate matching, avoiding size and color mismatches, providing a worry-free shopping experience. Additionally, the app offers data insights for merchants.

Ell3n has launched the 'FLUX Fashion Photography' workflow on the glif platform, allowing users to effortlessly design high-fashion model images by inputting various materials (such as plastic, banana peels, iron, wool) and selecting gender and fashion brands. Participants can creatively design clothing inspired by elements like automotive parts and electronic components, generating unique styles in fashion works. Currently, each user can experience 20 free tries per day; interested users can visit the workflow entrance to try it out.

Taco Bell's parent company, Yum Brands, plans to introduce 'voice AI' technology in hundreds of locations by the end of the year to ease employee workloads, improve order accuracy, and reduce wait times, with the ultimate goal of increasing revenue. This technology has been in original testing for about two years in over 100 Taco Bell locations and has also been implemented in five KFC restaurants in Australia. Despite mixed results from AI experiments in the fast-food industry, Wendy's expressed satisfaction, while McDonald's has retracted related plans.

American fast food chain Taco Bell has announced an expansion of its artificial intelligence (AI) ordering system testing, with plans to roll out AI voice technology to hundreds of stores by the end of 2023. This initiative aims to reduce employee workload, improve order accuracy, shorten customer wait times, and ultimately drive profit growth. This move demonstrates the fast food industry's shift towards intelligent services. Yum! Brands has already tested AI technology at some Taco Bell drive-thrus in the U.S., with plans to introduce it at KFC locations in Australia in the future.

MWC 2024 serves as a stage for major companies and manufacturers to showcase their technological prowess. Chinese brands demonstrate their determination to revitalize the European market at MWC 2024, with generative AI technology becoming a hot topic. Companies like Huawei and ZTE showcase the commercial application scenarios of 5G-A, while MediaTek and Qualcomm present advancements in AIGC technology. Smartphone brands such as Honor, OPPO, and ZTE launch generative AI features, amidst a decline in smartphone shipments in the European market.

Selkie's Valentine's Day collection, designed using the generative AI Midjourney, sparked controversy with some users claiming that using AI for design is unethical and exploits artists. The founder of Selkie stated that AI is a tool that can enhance efficiency, but she indicated that it will not continue to be used for generating images in the Selkie brand. This controversy highlights the complex relationship between art and AI.

Recently, when I opened Xiaohongshu, I found myself surrounded by various doodles. With a few strokes from @柔随手画, I handed it over to AI and it transformed into fashion design sketches. @明玥几时 had the idea of adding roses to a dress, and all it took was drawing a few red circles.

Reebok collaborates with Futureverse to drive innovation in the fields of digital fashion and gaming. The partnership will focus on developing AI and blockchain-supported games and digital experiences. Reebok and Futureverse will launch the 'Reebok Impact' digital shoe experience, integrating AI technology and on-chain wearable devices. Futureverse is a blockchain gaming startup dedicated to building an open metaverse digital ecosystem. The CEO of Reebok stated that the partnership can transcend traditional innovation.